Reinventing the university
Since significant new resources are unlikely to be available to most UK institutions to develop online operations, existing internal resources need to be re-engineered to bring them into line behind the chosen venture. Small scale, bottom-up experiments are unlikely to succeed in re-engineering sufficient resources to achieve lasting institution-wide change. Re-engineering the campus requires a culture change, which needs to be led from the top, through an unbroken chain of champions down through the organization, including the resource managers at middle management level. A minimum of two years needs to be allowed for evaluation of the impact of change. During that initial period central coordination of, and support for, individual projects is essential to ensure delivery against targets of time, cost and quality. Nevertheless institutional change can best be achieved by encouraging local ownership, which means allowing local autonomy and avoiding premature imposition of standards.