The use of computers as substitute tutors for marketing students

  • Miriam Catterall
  • Patrick Ibbotson

Abstract

The importance of feedback in the learning process is self-evident and well documented (Rowntree, 1987; Brown & Knight, 1994). Students tend to place high value on the feedback they obtain from teaching staff through the assessment process. Assessment can consume as many staff hours as teaching (Gibbs & Jenkins, 1992). With increasing class sizes, teaching staff are encouraged to find ways to reduce the demands the assessment process places on their time. Peer and computer-marked assignments can help in this respect.

DOI:10.1080/0968776950030114

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How to Cite
Catterall, M., & Ibbotson, P. (1). The use of computers as substitute tutors for marketing students. Research in Learning Technology, 3(1). https://doi.org/10.3402/rlt.v3i1.9598
Section
Assessment